ABOUT US
NOBODY DOES IT LIKE BUCKMASTERS 

First Whitetails

Back in the 1980s, while fishing shows and national fishing organizations were thriving, avid deer hunter and entrepreneur Jackie Bushman saw a major gap—there was no central community for whitetail hunters to connect, share knowledge, and celebrate the hunting lifestyle. Despite being told it wouldn’t work, Jackie launched the Buckmasters newsletter

With support from icons like racing legend Dale Earnhardt and dual-sport athlete Bo Jackson, that simple newsletter evolved into a glossy, full-color magazine focused on helping deer hunters sharpen their skills, understand the animals they pursue, and protect the habitat they depend on. Its success—and Jackie’s relentless vision—paved the way for the Buckmasters TV show, which went on to become the longest-running hunting show in history and helped shape today’s outdoor-focused cable networks.

Another milestone in our journey was the creation of the Buckmasters Scoring System, the only national system that scores whitetail racks without deducting for asymmetry. It’s a system built to celebrate the uniqueness of each buck—and it continues to grow in popularity today, fueling our wide-reaching social media platforms on YouTube, Facebook, Instagram, TikTok, and beyond.

And yes—Jackie is still chasing bucks, now leading a new generation of content creators and outdoor influencers who bring fresh energy and authentic voices to the Buckmasters brand. Together, we’re telling stories that go beyond the hunt—stories about the outdoors, tradition, and family.